Nike’s product design team developed an algorithmic stitch to support a new line of athletic wear and needed a digital experience and editorial release to promote it’s launch.

The Studio 424 team worked directly with their Global Communications team to develop creative, design direction, and the final implementation. This included a digital experience entitled A Day in the Life, that featured a single day in two everyday athlete’s lives, minute-for-minute. We brought on 2 project partners to help us create this experience: Kolak Video, and Uprising Creative.

My contribution:

• Design & Creative Direction

• Photography Direction

• Code-based Prototyping

• Project Management