Product Genius:
Truly Personalized Shopping
Product Genius is an AI-powered personalization service designed for ecommerce businesses to offer custom-tailored shopping experiences for their customers.
Initially, Product Genius was a searchable, browsable shopping widget embedded in online stores. Guided by website conversion rates, product usage metrics, and user testing, it evolved into a full page of custom-curated products tailored for each visitor.
My Contributions:
Rapid prototyping in figma
Rapid prototyping in code
UXR testing
Strategic partnership pitching
Co-leading Sales with CEO
Co-leading product roadmap with CEO
Product Development
From initial idea, prototype, user-testing, iteration, to deployment, and continued iteration.
Early Prototype Demo Video:
Content Blocks
With laser focus on conversion rate, Product Genius includes an evolving content block system, that supports merchant product categories, trending products, and more. Each component’s engagement and contribution to overall product experience was observed through Product Analytics (Posthog).
